Quantitative

Our quantitative research is developed with a qualitative focus, so open questions are deepened for a greater gain of insights.

Household| Intercept
Online | Telephone

Focus Group

Guided or open discussion of an online or face-to-face group to build connections to customers.

Neuromarketing |
Eye Tracking

Biometric measurements of the attention captured by an ad. Helps in creating more efficient strategies and developing assertive campaigns.

Neuromarketing |
Implicit Test

Uncover consumers' true attitude (on a subconscious level) to brands, campaigns, product concepts, packaging designs, etc.

In-Depth Interview

Individual interview (online or face to face) to deepen perceptions.

Netnography

The netnographic study brings information about consumer behavior on social networks and the online environment as a whole, generating insights into the changes that are occurring in the way companies and customers relate to each other.

Observational
Empathy Test

Natural observation and ability to empathize in order to identify market trends and understand behavior.

Mystery Shopper

We experience and evaluate the consumer's journey in order to direct a better experience related to the brand or service.